Differences Between Brand and Label

The field of business, especially marketing, is comprised of technical terms that may sometimes be difficult to distinguish. The article below focuses on highlighting some of the significant differences between a brand and a label.

What is a Brand?

A brand is an idea or a perception of a specific product or service that customers connect with, by identifying the slogan, name, and design among other characteristics that differentiate the product with other products in the marketplace.

What is a Label?

A label refers to a tag that displays information about a product on its container, packaging, or the product itself.

Differences Between a Brand and a Label

1. Functions of Brand vs Label

A brand plays the role of helping consumers to identify a specific product in the market while the purpose of the brand is to inform consumers of the particular information and details concerning the product at hand. This means that a brand has a psychological boost to the consumer while a label tells and protects the consumer against exploitation.

2. Appearance of Brand vs Label

A brand cannot be seen or touched because it is positioned in the minds of the consumer or in other terms, it is a perception towards a particular product concerning quality, quantity, and performance. However, a label can be seen attached or marked on the product itself in a position where it can display information to the customers willing to buy the product.

3. Durability of Brand vs Label

A brand is a long-lasting thing as it is attached to the consumer’s perception, which is likely to last as long as customers last. However, a brand can easily be removed from the product itself, especially the ones which are not attached to the product on a permanent basis. Removing a brand makes it difficult for the customer to understand the specific details of any particular product.

4. Source of Brand vs Label

The brand of a product is created and sourced from the consumers while the label of a product is produced by the manufacturing entity through the labeling department. Companies engage in marketing strategies that are geared towards positioning a product in the minds of consumers so that they can create a positive brand.

Table Showing Difference Between a Brand and a Label

Summary of Brand vs Label

• The significant difference between a brand and a label is that a brand is the perception of a product by a group of consumers concerning the quality, quantity, and performance of a specific product while a label is a tag attached to a product containing detailed information about the product.
• Organizations use branding as a competitive tool to expand their market share while earning much profit through increased sales while labeling is a legal requirement with the aim of protecting consumers against exploitation by manufacturers.